Digital Amnesia is a universal phenomenon. Our relationship and reliance on technology is adapting the way our brains cope and deal with information. Technology is not only changing our lives, it's also changing how we memorize and recall information. There was a time when people could rattle off phone numbers, birthdays, information about important historical events and interesting facts from their memory. But today, getting access to information is child’s play, courtesy Google, with so much information available. People tend to transfer most of the memory functions to their smart phones, raising the spectre of digital amnesia or the Google effect. Both represent our tendency to forget information that can be easily found online or stored digitally. The purpose of this paper is to explain the phenomenon of digital amnesia in internet age ‘coz, an over-reliance and dependency on using computers and search engines are weakening people's memories (according to study).