ABSTRACT:

Jammu and Kashmir State is having of rich and diverse tradition, beauty, nature, festivals, colors, fragrances, languages and religions, therefore Kashmiri traditional handicrafts promises everything like beauty, dignity, form and style. The majestic appeal of Kashmiri arts and crafts lies in its exclusivity and mystical tone, which leaves people mesmerized. Handicrafts activities occupy a vital position in the economic structure of J&K State. The handicrafts activities are best suited to the state as these activities are more labour intensive and less capital intensive in nature, therefore having scope for employment generation opportunities at large scale. But the main motive of this research paper is to study the impact of unrest on handicraft industry, besides unrest this sector is suffered by other several problemslike exploitation of intermediaries, this sector does not show any remarkable growth like other sectors in the last decade. The growth rate of production,export and employment is declined to a large extent due to political instability. So the government should address the problems and should take the corrective measures in order to boost this sector.This paper will also deal with the SWOT analysis about J&K handicraft industry. This research paper is based on the secondary data sources. Data is mainly collected from J&K economic survey, newspapers, digest of statistics, etc.