ABSTRACT

Healthcare is becoming the largest growing sector of India because of its huge coverage, providing services and investment by public and private players. In India growth of private hospitals have totally changed the scenario of health care delivery. This study explores the effectiveness of the strategies  to provide quality health care and thereby improving the service delivery in Private Hospitals. In total 122 responses were collected after administering the questionnaires. The findings of this study reveals that quality health care strategies has positive impact on service delivery. Quality health care strategies showed a different kind of associations with three measures of quality namely structure, process and outcome measures. The implications from the study provides the need of multifaceted approach for implementing quality improvement strategies and adoption of the model for the same. This study recom- mends a blend of quality improvement programs with increased ICT (Information and Communication Technology) applications for enhancing the turnaround time. Further study can be conducted on other healthcare quality dimensions and strategic interventions that can enhance the quality of health care and clinical outcomes in Private Hospitals in India.