ABSTRACT

Globalization began in the economic field and later social transformation is also the core of it. The implications of new economy towards policy making etc have increased productivity for various technological innovations or also refer to the new communication. The most over used term in recent time is new economy and the new products to compete in the shops with new fashions and improved qualities. The new trend of structural changes is analyzing in this paper. The emerging trend of global market and aware of consumer towards food product is increasing day by day. The Information and Communication Technology revolution has developed homogenize global consumer culture. Production category, brands and consumption activities are part of this global consumer culture. The global consumer culture is developing with the sets of customers. The major concern of this paper is to study the food marketing trend in the age of globalization.