ABSTRACT

`Motivation plays an important role in an individual’s life, every action that an individual takes has some sort of motive in it, in other words we can say that motivation is energy which derives an individual to particular goals. Achievement Motivation sometimes referred to as need for achievement is an individual’s desire to excel in life. In today’s competitive world achievement motivation plays an important role particularly among the youth. To sustain in this world of growing economies it is need of the hour our youth would be motivated enough to achieve something in life which will in turn help our country to grow. Present study is initiated to assess the achievement motivation of rural youth of Kathua District in Jammu and Kashmir and also to see the gender difference among them. Data comprises of 100 participants (50 girls and 50 boys), Tool used to assess the above variable is a 50 items Achievement Motivation scale developed by Prof. Pratibha Deo and Dr. Asha Mohan.