ABSTRACT

Tourism is emerging as an upcoming industry in Jammu and Kashmir, the northern part of the country that has a huge potential for tourism and J&K is the prime tourist destination in Northern India. Tourism being the rising industry and an important factor in developing the economy of JK, therefore the purpose of present paper is an attempt to study and review current inflow of tourists to the state. The paper is an analysis on the majority of destinations visited by the tourists. The current work is an attempt to suggest tourism promotion strategies for how to increase tourist arrivals in Jammu & Kashmir. The strategies are based on the opinion of tourists interpreted from survey conducted on tourists who visited state recently.  Chi-Square was attempted on the responses of tourists to get the results.