ABSTRACT

The significance of sustainable tourism has gained momentum across the globe, as the world is confronted with the economic, environmental and social challenges. Preservation of Heritage and Culture is considered one of the important aspects of the sustainable tourism because cultural heritage is the important for the existence of the authenticity of the society. Heritage tourism is an evolving research domain and has received an increasing amount of scholarly attention in recent years. Heritage walks is one of the evolving component of heritage tourism. The main endeavor of the present paper is to study the role of heritage walk as an innovate approach towards the preservation of cultural assets. . The research is qualitative in nature and the data is collected through secondary source by using online resources like Ugc inflibnet, Ebsco host and Google Scholar etc. The main findings of the study reveals that heritage walks play significant role in preservation of cultural heritage of the destination.