ABSTRACT

Tourism is an economic activity which not just only fosters development process but also at the same time helps in maintaining peace and prosperity among people. It helps to create employment, develop local industries and infrastructure. The headway of Jammu and Kashmir on a wider front depends on the progress of tourism industry. The state of Jammu and Kashmir is blessed with many heart whelming sightseeing places besides holy destinations and historical monuments, which brings applause to the state not just from other parts of the country but from all over the world. To these places, tourists visit from all around the country and the world. This study was orchestrated to assess the sustainability of tourism and on the factors which hinder the progress of tourism in the state of Jammu and Kashmir.