GENDER EQUALITY IN ELECTRONIC MEDIA- ANALYSING SOCIAL MINDSET

Ms. Neetu Singh and Dr. Mehak Jonjua

Abstract
This paper is an attempt to explore the struggle of women journalists in field of electronic journalism. The study examine various aspects of women employment including their nature of work, perception of society, journalists’ individual experiences and choices towards their career and family life. Media industry is today driven by expertise, power of decision making, sense of understanding and responsibility towards time and society. As women have great sense of responsibility and emotions, they can now be seen in war zones, doing conflict reporting and handling their families as well. But their minimal number in the industry continues to be a cause of concern. The reasons may include their personal priorities, career aspirations and level of adjustments for the profession.
Keywords: Gender, Media, Social mindset, Decision Making and Gender Equality.